These are the additional resources that the company is able to raise for an activity or project from third parties such as employees, customers or suppliers. The concept is included in the LBG model since the company's contributions can function as catalysts, attracting indirect contributions for the projects, in this case the company acting as a fundraiser.

The multiplier effect is a proactive intervention by the company to maximize the resources dedicated to the program in the community.

Note: The multiplier effect should not be confused with other ways of financing the initiative/project/program that involve a joint contribution, without clear leadership, by one party or the other. For a company to be able to claim the multiplier effect, it must have clearly led the attraction of these additional resources, and not have played a minor role.

Examples of the multiplier effect

The contribution of employees to a company-sponsored initiative in which the company matches the funds that employees choose to contribute. The employees' contribution is the multiplier effect, the company's contribution is "Contribution".
The contribution of customers through the purchase of a product or the contracting of a service, which the company has linked to a social project, provided that the contribution is passed on or committed directly by the customers and does not come from the company itself. In other words, if by purchasing a product or contracting a service the company undertakes to allocate an amount or a % of the profit to a social project, this is not considered a multiplier effect, it is the company's contribution. If, on the other hand, the company indicates to customers that through this purchase or contracting they commit to donate an amount, reflected in the cost of the product, it is considered a multiplier effect".